There are only few Golden Rules in website development, but the first and most important rule is that Content is Kind and if you have good content, you shall rule the web. That‘s very simple, and most of you might say that it can‘t be really that easy, but the truth is that Good Content is Never Easy.

Most webmasters cry on my shoulder that their websites don‘t have enough traffic and they give all their best to do Search Engine Optimization, but nothing really helps. In such times I always ask them one very simple question in which most of the times i get the plain old NO. Do you think your website has good quality content. Do you think that you‘re going to like what you find on your website if you were the visitor?

Content Creation is one of the most difficult things for webmasters and sometimes it requires much more skills than we have. In general most of my clients don‘t find any difference from Webmaster to Copy Editor and that‘s a big problem because they don‘t have anything in common. In reallity Webmasters are the people that keep you website and overall design up to date, but Content Writers like Copy Editors are the people that provide the content and this is not the Webmaster‘s responsibility!.... read more..

The biggest challenge I ever had was to find out a nice algorithm for determining the best possible keyword density for search engine onsite content optimization. I red numerous books, articles, and even blogs, but none of them really explained what is the best keyword density. They all shared the same pattern of logic, keywords should be done "naturally" as you’re writing your article and you should be careful not to overdo it, but in reality that is not exactly true in some scenarios.

The keyword density is extremely influenced by the way your content is organized on that particular page that you’re trying to optimize. In situation where your article is in the beginning of the page and below it is the Main Navigation and the other static text (that’s in HTML locations, you can float it so that the sidebar is on the right and then you have the article content first and then menu), the keyword density should be quite low and "natural" keyword repetition is pretty much enough, but about 90% of the websites are not organized in that fashion.... read more..

Domaining – the business of buying and reselling domain names had became flourishing industry for people that were able to acquire generic keywords for products and services the last few years. Since the dot Com boom in 1995, domains had become extremely important part of the internet industry mostly due to their significance in Search Engine Ranking and type-in value.

Even nowadays there is still large amount of people that type keywords and key phrases in their address bar instead of the search bar. When Internet Explorer or other browser receives such request, generally they are trying to open website containing those keywords in the domain name, starting with .com, .net .org until they find one or give up with Page Not Found error. These domains are called type-in domains and are extremely valuable since people visit those directly bypassing search engines and etc. Nowadays almost 99.9999% of those domains are already registered, but still new domains are being dug and resold for thousands. A good type-in domain costs from 1,000 to few million dollars..... read more..

OnSite Search Engine Optimization the second most important factor for successful ranking. In the previous post we spoke about Page Titles, and now we are going to cover in depth the page content optimization and specially content presentation.

Page content is all visible information on the one page. This content can be text, images, videos, sounds and etc, but only one of those elements is very important for your search engine rankings. Since search engine robots are not humans and they cannot understand the meanings of visual and audio elements the only thing that they can understand is Text. Using complex algorithms Search Engine Robots read the text and run Digestive algorithms which clean it from junk and repetitive words and then rank whatever is left in their index based on keywords and key-phrases. That‘s why the repetition of keywords and key-phrases is extremely important for your ranking as search engines must be able to highlight them as being the description of your page and therefore rank for your targeted keywords instead of something else that‘s on your page. (I’ll write separate article on keyword density because that‘s a whole other science)..... read more..

Some of you might laugh on that post, but it is a well known fact that about 90% of the websites out there are with sloppy titles that do not convert well. If your website has a good title you can enjoy two major benefits – your pages will be ranked very well on the search engines as the page title is one of the most important elements in search engine rankings; and second, the title page has is the first thing people see when on the search results and good title can bring a lot more people and can convince them to click on your website even if you’re not N:1 listing. First let’s start with what’s a bad web page title.

Can you imagine that there are 30 million pages that are set with the default "untitled page" ? And even more funny is the fact that the Georgia Supreme Court is N:1 listing for untitled page. Yep. Run a Google search and you’ll see what I’m saying.

About 40% of the websites that I know carry the title "company name" yes. Not the actual page title but the company name which is quite dumb. Having title optimized for company name, your website/page is ranking quite well for the company name, but what about services? The most sole purpose of having a website is to attract customers and customers are searching for products and services. If they already know your company, then most probably they’ll simply call you over the phone and they won’t be searching for you on the internet.... read more..

Keywords are the most important factor for your website. Keywords are the "key" elements to your internet success and they have to be chosen very carefully and sometimes it‘s advisable to get professional help in order to bring the optimal search engine performance.

Keywords are basically words that regular people use when the search in search engines. Those are words and phrases that describe what they are looking for. For example when you go to google and you’re trying to find website manufacturing or selling sun glasses you type in "sunglasses" and you get a number of websites containing the term "sunglasses". This is called Keyword. When people get too broad number of results then they look for specific type of sunglasses they look using further description like "sports sunglasses" which now is a bit more precise and will show quite smaller but more relevant number of results. This is called key-phrase. Key phrase is a phrase containing more than one keyword.

Using the same pattern of logic, keywords are simply words that users/regular people describe products and services while searching on the internet. Technically every word can be used as keyword, but regular internet users use some specific words more than others and that’s why choosing the proper keyword is very important as some keywords can bring you tons of traffic compared to other that are quite less popular..... read more..

Few years ago if you knew how to rank top ten on Google and MSN was considered to be similar to Magic, but nowadays things changed quite a lot. The art of Search Engine Optimization grew quite popular the last few years as internet marketing because essential to all businesses. Every business owner wants his website to be ranked N:1 for his particular products and services with free organic search engine listings instead of paying for traffic using Pay-Per-Click programs.

During the past 4 years, I‘ve been studying the search engine ranking algorithms and even made my own search engine in order to understand some of the key elements that are not visible from user/webmaster point of view and this proved to be quite educational. The strive for quality of website content became extremely important and nowadays its top ranking factor for all, but there are still few ways to get around it and rank well even with less popular website and here I‘m going to share with you the secret..... read more..

Many new web owners have don't know how to start their website to actually receive visitors and that's quite common. People sit and wait for a miracle to happen and their website to rank high and get listed on the search engines, but in reality this does not happen that easy and a lot of work is involved before you get your deserved traffic.

Usually when you make a website (designed by someone else or even yourself), and then get it published on the Internet you'd expect that people will suddenly swarm and start visiting your site and your business will start receiving numerous phone calls from new clients attracted by your new website, but in fact things are not that easy. In most situations we advise people to get professional SEM (Search Engine Marketing) services and help them jumpstart their websites, but that involves a certain amount of money that some of you are not willing to spend or you simple want to do it yourselves. Here I'll explain you some simple tricks to get your website listed on the search engines...... read more..

Recently there was this big discussion if Google Sitemaps is a good thing or worthless extras, but let me share with you the true story.

Sitemaps is one of the best inventions introduced by Google and is now even adopted with Yahoo and you won‘t be amazed when you see the /sitemaps.xml file being requested by "Yahoo SHLURP" bot. The sitemaps as the name explains it is a well structured map of your site - each individual url and its priority for the website. The priority is very nice to be set up carefully and therefore put larger value (1) to the main page www.domain.com/ and less value on the pages that are not going to change after their creation, because the higher this value is, the highest priority in their list this url will have and will be the first indexed on a deep crawl... read more..

Do you like Flash Menus? They are sooo nice, but what is the truth about their usability?

Most of the people don't know anything about the side effects of using Macro media Flash for main navigation and in most cases they are wondering why their website is not properly indexed by search engines and they don't really get any traffic. The story is very simple and easy to understand. Search Engine use the so called "spiders" to crawl the web and index web pages. Those spiders are computer programs that view your HTML code and translate it into their machine language which later on is rated using specific algorithm. The problem here is that "spiders" are not humans and they don't see images or flash animations. They are not able to understand where those links point and therefore they don't follow (index) them.... read more..